Marketing research

Helping define your information needs and tailor a research programme which gives you solid answers to assist with your decision making process.

Making the wrong business decisions can be costly - wasting time and money on something a customer or user doesn't value or missing the chance to take advantage of real opportunities in the market place.

That's where independent marketing research can add value. It backs up decisions with evidence and reduces the risks. It also gives you a chance to get answers to questions that are not always easy to ask business to business buyers or service users in person. And it's a way to engage with clients, customers or prospects and understand the changing issues they face, what motivates them to buy or use a service and satisfaction levels.

Qualitative, Quantitative, Telephone and On-Line Research

There are a whole variety of research tools to get the information you need. We can work with you to define your information needs and tailor a research programme which gives you solid answers to assist with your decision making process.

Like to know more?

If you'd like to discuss any aspect of marketing research further, either call us on 01273 834434 or email us at hello@preview.co.uk.

You can view relevant case studies below.