Preview on Twitter
24 Victoria Way
News and views
Here's a selection of our latest articles on marketing, design and digital issues, and our latest news. If you would like to add an opinion or join the debate please do leave a comment. If you would like to find out more please click the link to the author.
We’re very pleased to announce the launch of a new logo and bespoke Content Managed WordPress website for global recruitment agency IDPP. A client for over 10 years, IDPP approached us with a brief to create a fresh, modern identity for the business, one that emphasised their international offering and a brand that conveyed their approach as their client’s resources partners.
With a new website that allowed maximum control over all content, a live feed of vacancies and the ability for contractors to upload their CV’s and apply for these positions directly, the new site is a great example of the type of solutions we can create for our clients.
For more information about the project please take a look at our Portfolio page and if you would like to discuss your requirements for a new logo or website do give us a call for a chat.
We're pleased to announce the launch of our new website for Public Administration International, London based specialists in management consultancy and development services.
Built around a popular CMS framework, the new site allow's the team at PAI to manage all of the site content, add news and opportunities for consultants, feature these on the site homepage, and includes a forum for past course participants to discuss their experiences.
The highlight of the website is the extensive 2014 schedule of study programmes, which includes categorisation by course type and the ability for users to book their place on individually listed courses using an intuitive, four stage booking form.
Don’t hesitate to contact us for more information about how we can give you the ability to manage all your own website content with a newly designed and development website in 2014.
Cassino Slots and Bookmakers is a small chain of amusement arcades situated across the South coast, with venues located in Littlehampton and Bognor Regis. Found at sea front and town center locations, each Cassino site provides customers with a wide range of slot machines, live betting, roulette and combination betting opportunities to cash in.
In order to reinforce the company’s reputation as an established, high quality chain of arcades where customers can enjoy a range of entertainment, and to encourage new clientele, Cassino approached us to develop a new brand identity in the form of a refreshed logo and a suite of images that would represent each of their attractions. The brand and images needed to be displayed on the exterior walls and windows of each location and a new main sign was also required.
Our creative team refreshed the logo to include a modern yet recognizable font, developed the brand colour palette and produced a range of stylized graphics suitable for large format, high-resolution reproduction. Using PVL’s in-house equipment and team of fitters we produced and installed a number of large printed di-bond, weather resistant panels featuring the new imagery at each location. With the assistance of our friends at an established sign company we also manufactured an LED backlit, Perspex and aluminum sign featuring the new logo for above the main entrance at the Bognor sea front site.
Now a highlight amongst the shops, takeaways and bars of Bognor sea front, Cassino’s new suite of brand images, marketing messages and eye catching signage stand out on the front of the building, encouraging tourists and regulars in to enjoy the games on offer.
Christina Casey, Director of Cassino Slots and Bookmakers, said, “We are very happy with the new signage and branding that Preview have developed for us. The new signage has given the Arcade a modern, fresh look.”
Sterling and Law Group plc is a firm of professional independent financial consultants established in 1997. With their head office in London and consultants across the south of England they have built up a reputation as valued advisers with a focus and commitment to their clients.
Having worked with Sterling and Law for a number of years on developing and managing their brand, stationery and creating a range of printed marketing material we were very pleased to be asked to design, develop and host a new website for them. Their current site was out of date, difficult to manage and lacked the visual impact of their printed collateral, so they needed a new, modern, refreshed online presence that reflected their brand values, encouraged users to contact them and allowed content to be regularly updated and added.
Following approval of a detailed brief we produced design concepts for a high quality, modern and professional website and also took the opportunity to refresh their logo before proceeding with development of a WordPress based site on our own servers. On completion of the page templates we dedicated some time to ensuring our client was able to populate all the pages using standard and custom written admin functionality, before launching the site within the agreed project schedule.
Managing Director Akwasi Duodu said “I wanted to thank the team at Preview for helping us with our new website. It is a major step forward from the old one –everyone who sees it is immediately impressed. I found you guys keen, attentive and quick to respond to my requests. Great work. Well done. Highly recommended!”
Consistency is a crucial part of branding and communications. When creating your brand, it's important to consider how it can be applied consistently across different media, e.g. from online to print.
Specialist fleet graphics manufacturer and supplier, PVL wanted a presence on LinkedIn, Facebook and Twitter to keep their customers up to date with current projects and news, as their customer and influencer profile ranges from informal contact to professional, senior decision makers.
For PVL, the same ‘banner’ image was deployed on their Facebook, LinkedIn and Twitter pages and we ensured that, for each platform, the logo displayed correctly as social media sites all use different size and format files.
We now work with the PVL team managing and monitoring the content and growth of the traffic through their social sites as well as promoting their online shop, building their e-commerce success.
At Preview we understand brand consistency and how this can help your business. Talk to us about making a consistent presentation on social media sites and engaging with your audience.
In this digital age it's a pleasure to be able to design new brochures for some of our clients. Ensuring brand consistency in print as well as online is an important part of the design process and through consistent use of brand imagery, type styles and presentation of the company logo we have been able to produce some invaluable collateral for our clients.
A4, 12 page brochures with pockets and inserts allow Independent Financial Consultants Sterling and Law to present the Wealth Management service to new clients, featuring striking images of some of London's most famous buildings that have now become key elements of their established brand.
Development business IMA International specialise in capacity building worldwide. A printed brochure that illustrates all of their courses and delivers their people focused brand is an important asset, which can be posted internationally and read in areas with limited internet access.
Our recent work includes square brochures for Allectra and Quest Professional. These corporate documents deliver their respective brands with clever use of imagery that ensures recognition and impact.
We recently launched the new brand identity and website for Evosis, a Brighton based business that enables organisations to achieve strategic, sustainable and systemic culture change and leadership development.
Our creative team worked on a new logo and colour pallette that reflected the theory of evolution as well as Founding Director Alison France's personality, before producing designs for a new website and a twitter company page. A suite of images was defined as part of the brand and business cards with a spot UV were also delivered.
The website was built in Wordpress in order to give the team at Evosis an easy to manage, update and maintain website which is also optimised for search from the outset. Ongoing SEO of the site with new content, blogs and integration of Evosis' twitter feed will ensure the site is kept fresh for search engines as well as a human audience.
"The preview team proved to be the perfect solution for my requirements. I wanted a re-brand (including logo, colours and images), new website with improved functionality and SEO, business cards and exhibition materials. The team worked well together producing a fantastic result which looks amazing and does exactly what I want it to. Thanks guys!"
We're very proud to announce the re-launch of the Royal Academy of Dance Enterprises Ltd e-commerce website at www.radenterprises.co.uk
With a new clean, fresh and functional redesign, the new site has larger product images, a new monthly specials section and makes browsing though the large selection of products available even easier than ever before.
The site is now fully optimised for search engines and new social share features let customers post links to products in their Facebook and Twitter accounts.
Head of Trading Sue Bacchus said:
'The site looks great due to a lot of hard work and effort by all concerned. We are very pleased with upgrades and have already seen an increase in customer orders.'
Providers of e-safety software to schools all over the UK, Securus Software required a new Content Managed System (CMS) website that gave them the ability to make instant updates, include multi-media content, was a development of their existing brand and allowed the inclusion of more information, incorporating their separate support site content into one location online.
Following site-map and wire framing exercises we produced a modern, engaging and functional Drupal website with a design that delivers important information to a range of different audiences in a professional, sophisticated and fashion.
Marketing Manager Mark Taylor said “Preview provided designs that accurately reflected and developed our brand – and the site was well built and delivered. The Preview team are very responsive to new ideas or changes to the brief and will always come up with a solution to any issues that arise. Overall, the website has been a big step forward for us, allowing us to publish video, create news items and update the look of the entire site and this would not have been possible without the support offered by Preview.“
The website is online now at www.securus-software.com if you'd like to take a look and let us know what you think.
We have considerable experience in developing CMS based websites for clients, from using open source software such as Drupal, WordPress and Joomla to developing custom written functionality. Please contact us if you'd like to have a chat about your requirements for a CMS website.