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News and views

Here's a selection of our latest articles on marketing, design and digital issues, and our latest news. If you would like to add an opinion or join the debate please do leave a comment. If you would like to find out more please click the link to the author.

Wordpress website for recruitment partners Biz Recruitment

Wordpress website for recruitment partners Biz Recruitment

Biz Recruitment are one of the UK’s foremost recruitment partners, providing Executive Search, Contract Solutions and an innovative search portal service for companies worldwide. Requiring an easy to update and manage website featuring distinct design and branding, the partners approached us for our design expertise and experience in creating Content Managed System (CMS) website solutions.

The WordPress website provides clients and candidates with details on all of the services they provide, includes a feed of featured roles that are regularly kept up to date and added by the management team and news within the Technology, Contracting, Business and Recruitment sectors is fed directly into the website.

Director Grant Paskins said “We asked Preview to redesign and develop our website because we knew that they would provide us with something different to the standard recruitment sites that a lot of companies have. They understood our needs, their suggestions for features added value and they have delivered excellent results. Preview's post development support has been invaluable too, providing assistance quickly and effectively."


'Spot' the Snow Leopard

'Spot' the Snow Leopard

Have you seen a snow leopard meandering down your street recently? Probably not a real one, but you may well have seen one of these...

Preview helped sister company PVL (specialist manufacturer of vehicle livery) with the design of this stunning livery for AVC Group. PVL has printed and applied the graphics to a fleet of over 300 vans so far nationwide. We are so excited about this powerful branding that we want to share it with everyone!

Help Save the Snow Leopard
If you spot one of these vans, let us know via Twitter /email and why not just take a quick photo and post it for all to see? #spotthesnowleopard or email it to us spot@preview.co.uk 

Sponsoring ‘Spot’ the Snow Leopard
When we reach 100 tweets / emails – we’ll sponsor a snow leopard and if you send us your details, we’ll enter you into the prize draw to receive the sponsorship in your name for which you’ll receive a cuddly toy leopard, an adoption certificate, a photo fact book and updates during the year.

Your Brand Reaching More People
Vehicle wrapping is becoming a very popular way of advertising brands whether aimed at consumer or B2B. From just a few vehicles to large fleets, this is a cost effective medium for advertising in front of a wide audience in prime locations and as you can see – can be quite spectacular.

Easy for the Experts
Vehicle wrapping is actually quite a technical process, requiring specialist design, materials, inks, printing equipment and of course expert fitting. PVL has years of experience in manufacturing and applying vehicle livery using the best fitters. So like all experts… they make it seem easy. You’ll be surprised at just how little it costs for such massive exposure for a mobile advertising campaign. 

Just call us on 01273 834434 to chat about the options for you.

And don’t forget to start tweeting those photos! #spotthesnowleopard


Making your mark at trade shows and exhibitions

Making your mark at trade shows and exhibitions

Having worked with us previously to produce a number of smaller banners, the marketing team at the Financial Management Centre came to us when they needed a new large format pop-up banner too. To be used at exhibitions for new client acquisition and franchisee recruitment, the banner needed to advertise the TFMC parent brand as well as the three services they provide; The Local Bookkeeper, The Online Bookkeeper and The Local Accounts Department.

We designed and delivered the final result within their tight deadlines ready for a forthcoming franchise exhibition. From our initial design concept the final artwork was produced and signed off and then given to our supplier who we worked with closely in order to ensure a high quality and accurate finished end result.

Are you exhibiting this year?
If you are exhibiting this year, have you got the right materials to make the most of the sales opportunity? We have produced a range of large format exhibition materials from simple pull up banners to stands like the one above for TFMC, to posters, exterior banners and even full size wall artwork. With design support from us, our sister company PVL produced large backdrops for their own exhibition stand which featured a beach buggy with its own custom vehicle livery on display!

Find out how to get customers on your stand at your next exhibition visit our design page here and don't hesitate to get in contact if you have any exhibition requirements.

You can find out more about the work we have done for the Financial Management Centre in our Portfolio section, including Website design, digital personalisation and email marketing.


We Aim High with a world leader in renewable energy solutions

We Aim High with a world leader in renewable energy solutions

Did you know that scientists believe that enough solar energy reaches Earth from the Sun in one hour to power 100% of the Earth for a year? The constant increase of growth in the renewable energy market is testament to this staggering fact. Recently renewable energy companies have been moving their focus away from the more mature European markets, where solar power has seen a steady increase over 15 years, to the wider global market. The latest continent to welcome the pollution free energy solution, Asia, has seen a consistent increase in industry growth over the past 5 years.

Preview client Power-One, who became the world's second largest producer of renewable energy inverters in 2010, has seen a significant increase in global sales through product promotion and supporting a strong distributor network. We have managed and produced a number of magazine adverts in a multitude of global languages including German, Italian, Spanish, Chinese and French and are constantly developing new Power-One product campaigns for magazines within the renewable energy industry.

Global Marketing Communications Manager, Jason Nicholls said "... Preview's professional approach has helped our company reach a much higher level of marketing."

Take a look at the Power-One case study in our portfolio section to see the others ways in which we have worked with them since 2010.


New Ecommerce website for Maestro Records

New Ecommerce website for Maestro Records

Maestro Direct is one of the leading names in the world of strict tempo dance music including Modern Ballroom, Latin American, Modern Sequence and Old Time Dancing. As well as being an online music outlet, Maestro Records is primarily a recording company who have been making music for dancers for over twenty five years. They currently represent and record for some of the most popular artists on today's UK dance scene.

Maestro Records Ltd came to Preview with the mission to update their current online store. The key was to include a seamless purchasing system for its large current client base and to also be optimised thoroughly to gain a higher level of traffic for Dance Music related searches. The key to this project was to make the website appeal to and function easily for the mature target audience of Maestro Records, while also attracting a new, younger customer base and so avoid eliminating a large, potential additional demographic of buyers.

Newly launched at www.maestrorecords.com, the new online shop is integrated with the SagePay payment gateway; ensuring secure, reliable and seamless transactions for the customer.

Tommy Sanderson, Director of Maestro Direct said "Getting the right people to design our website was proving to be a nightmare until we found Preview. Within a short time we had a fully functional, great looking website. Thanks for a brilliant site and a great working relationship."

Would Bruce Forsyth and Tess Daley approve? See what you think.


Helping easyJet Holidays take off

Helping easyJet Holidays take off

After recently combining services to provide low fare flights with great value accommodation, travel giants easyJet and lowcosttravelgroup tasked Preview with re-designing the existing and outdated easyJet Holidays website. The brief was clear from the off - intuitive functionality and user experience were key to a successful site that delivers bookings.

Similar to the award winning Lowcostholidays website that Preview designed in 2008, the new easyJet Holidays site needed an e-commerce site that is user friendly, efficient, uncluttered and provide users with an instinctive, no fuss booking process.

After designing a series of page templates and a production style guide the easyJet Holidays website launched in March 2011. Why not take a look at the full easyJet Holidays case study or judge the user experience for yourself at http://holidays.easyjet.com.


Empty rates, the small business relief scheme and reviewing rent and lease agreements in the latest Bisset Moffatt Hill newsletter

Empty rates, the small business relief scheme and reviewing rent and lease agreements in the latest Bisset Moffatt Hill newsletter

After what can only be described as an interesting several months within our financial industry, Bisset Moffatt Hill are just about to release their spring newsletter which summarises the most impactful finance and surveyor articles that have been featured over the last few months. Having just signed off the print proofs we're expecting the delivery of 3000 newsletters that will be dispatched around the UK next week.

Bisset Moffatt Hill are a team of qualified Chartered Surveyors that are regulated by the Royal Institution of Chartered Surveyors (RICS). Preview have supported BMH since 1999 and in that time have delivered a new brand identity, website, brochures, direct mail campaigns, regular newsletters and stationery. Our relationship with the Bisset Moffatt Hill partners is testament that a successful continuing relationship between client and supplier boasts a far greater return on investment than a one-off marketing blitz promoted by agencies that may not fully understand your business and sector.


New design for the Royal Academy of Dance Faculty of Education website

New design for the Royal Academy of Dance Faculty of Education website

Yesterday saw the launch of the newly redesigned Royal Academy of Dance's Faculty of Education website. The RAD is one of the world's most influential dance education and training organisations and we have had the pleasure of working with them for over 10 years. The launch of the latest design update marks the third version of the site that we have completed for them in the last 5 years. The Drupal based, fully content managed website has individual, student user access for course resources as well as student and teacher course forums and prospectus information for new students looking to study with the RAD.


New website for Zebedees Lunch Box

New website for Zebedees Lunch Box

Last week we launched Phase 1 of the new website for Zebedees Lunch Box. Having worked with the team at Zebedee's for the last few years we were recently asked to develop a new corporate website and online ordering system. The site includes customer exclusive news, access to online menus, a newsletter sign up form linked to our email marketing software Preview Cluster and a postcode delivery check for new customers.

Zebedee's Lunch Box is a privately owned contract catering company, specialising in the supply of healthy, nutritious meals to schools and nurseries. Their nutritionally analysed hot lunches & desserts are prepared daily to ensure quality and freshness. Transported in temperature controlled containers, their meals stay hot until ready to serve.

With the new corporate site now live, development continues on Phase 2. Upon completion clients will be able to confirm orders for the following weeks lunches and include details of any special dietary requirements as well as view some of Zebedee's recipes.


Protecting creative and business concepts with a new app

Protecting creative and business concepts with a new app

This week the highly anticipated Creative Barcode website was launched. We are pleased to have assisted with the technical development of the project and encourage everyone to find out more about how this new initiative lets agencies like Preview protect creative and business concepts. Downloading the app’ lets users start produce their own unique barcodes to uniquely identify creative work.

In the words of the founders “Creative Barcode™ protects written proposals, visual ideas and design projects with unique digital barcodes that identify the professional creator. It communicates concept ownership and denotes agencies and their clients’ ethical trading policies.”