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Here's a selection of our latest articles on marketing, design and digital issues, and our latest news. If you would like to add an opinion or join the debate please do leave a comment. If you would like to find out more please click the link to the author.

Social Media Branding

Social Media Branding

With 17% of all online time being spent on Facebook, around 175 million daily Tweets and over 200 million LinkedIn users - social media is truly a powerful force in marketing. So is your BRANDING on these social media platforms recognisable, compelling and consistent with all your other collateral?

The ‘banner’ or ‘cover photo’ in social media is an important way to represent your brand. Facebook has recently relaxed the rules about what you can incorporate on this image so you can now include clickable ‘calls to action’ - a big improvement. But check out Facebook Page Terms for the details.

You might also like to think about your Twitter background graphic. As you have very limited word count on your ‘profile’ make the most of this area where URLs are clickable (links to website, LinkedIn, Facebook) and leave out phone numbers, service descriptions or strap lines because you can put them onto the background graphic instead (which you will need to design to fit). On the ‘profile’, the text is always white so choose this background image carefully.

With 20 years’ experience in translating brands across various media, Preview works closely with companies to help them communicate their brand on social media. We also help companies devise their social media strategy and provide half day training sessions for those embarking on their journey.

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