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24 Victoria Way
Burgess Hill
West Sussex
RH15 9NF
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News and views

Here's a selection of our latest articles on marketing, design and digital issues, and our latest news. If you would like to add an opinion or join the debate please do leave a comment. If you would like to find out more please click the link to the author.

Preview Open Morning

Preview Open Morning

Preview and PVL are pleased to announce an Open Morning at their Headquarters in Burgess Hill on Friday 16th November from 9.30 till 12.30. Everyone is invited to join them.

Enjoy a coffee and a cake, meet some of the team and see some of their most recent web development, branding and vehicle livery projects and understand how Preview and PVL can help you and your business.

If you would like further information please email emily@preview.co.uk.

You don’t need to register, just turn up on the day.

24 Victoria Way, Burgess Hill, RH15 9NF.


Short marketing workshops - book now!

Short marketing workshops - book now!

Do you feel that the last few months have been more of an uphill climb than a walk in the park? And does that mean that you've not been able to think about your development needs as much as you wanted or fit them in around your busy schedule?

If so, you'll be pleased to hear that we will be running our great BITE SIZED training workshops again. The courses fit neatly into your day and help you update some of those important skills. Priced from £99 (+VAT) for a morning session, you'll find this a great value way to boost your performance.

The workshops are brought to you by expert marketing training consultant Liz Barnes (DipM FCIM) in association with Preview, a specialist marketing company with 18 years' experience helping businesses to achieve their sales and marketing ambitions.

The programme begins with our very popular Writing for Online Media course on 27th September; full details of which can be found here. For full details on all of our courses, please visit our Training page.

We provide in-house training for many of our clients, a great cost effective solution at prices from £375 (+VAT) for a half day and £650 (+VAT) for a full day.* With our extensive marketing training experience, we can bespoke courses to meet your needs and offer a range of alternative courses. Please email training@preview.co.uk or call 01273 834434.

*Price excludes travel expenses at standard rail travel or 45p per mile. Training rates apply where training is delivered within a 60 mile radius of our Head Office.


The future is clear, pin sharp actually

The future is clear, pin sharp actually

Last weekend Wes, Rob and I travelled to Birmingham with a hundred thousand or so other geeks to attend one of the UK's largest consumer based technology shows - Gadget Show Live. Industry giants Sony, Panasonic, NVIDIA, Bowers and Wilkins and Epic Games were just a few of the leading names exhibiting over the 5 day event that showcased the latest upcoming tech that to be hitting consumers this year.

On reflection, it was clear to see that the industry is still keen to push the capabilities of 3D this year with the latest 'pin sharp' Samsung 3D TV and various games being the most breath-taking examples.

It'd be a fair prediction to say that these probably won't be the only cases of 3D in our lives within the next few years, with the possiblity of 3D websites surely looming? Gadgets are constantly changing the way we work and play, let us know what other tech you've spotted that could be changing our lives this year.


CIM Networking @ Browns Bar, Brighton

CIM Networking @ Browns Bar, Brighton

Fancy catching up and comparing notes with fellow marketers? Or making some new contacts? The Chartered Institute of Marketing Sussex branch is holding a networking social from 6-9pm on February 17th Browns Bar and Brasserie Brighton.

Full details can be found at
http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=37640


Brand Guidelines for Frances King School of English

Brand Guidelines for Frances King School of English

Last week saw the completion of the final part of our corporate identity guidelines for Frances King School of English, based in the area of Kensington and Chelsea.

We have designed the logo and produced guidelines for usage, defining the primary, complimentary and secondary brand colours, typeface and use of imagery. We have also developed an extensive guide that includes stationery designs, merchandise and a classroom decorating guide. 

The end result is a consistent brand image and feel that will extend from Frances King's website right into the classroom experience of their students.

This week the Principal of Frances King will be presenting the new identity to staff and students with aid of some A2 brand posters. We took delivery of these today and you can see some photos on our Flickr! account.


Biggest barrier to business exploiting search engine marketing and social networks

Biggest barrier to business exploiting search engine marketing and social networks

We were very pleased to be sponsoring CIM Sussex again this year as their events attract a great group of marketers and business people from across the county and some excellent speakers. Their first event of the season on Thursday, Maximise your sales with search and social media, was no exception with the venue seemingly full to bursting .... probably a fair indication of the interest in this area at the moment!

The presentation broke into two parts. A fellow sponsor spoke on the basic how to's and some more technical aspects of SEO and linking in with Social Media. Following that a major UK media group explained how they use their news and feature content to build the brand on-line through SEO and links with social sites. It was fascinating, although I'm sure every marketer in the room envied our presenter the richness of the content he had to work with ... not to mention his budgets!

The general impression from guests afterwards was along the lines of that looks a great opportunity ... I just wish I could do more. Having done a lot of technical search engine optimisation for clients, as well as a good deal of writing and content generation, the event got us thinking. What's the biggest barrier to business's exploiting search engine marketing and social networks more? Not feeling you've got the technical know-how? .... or not having enough content you think is strong enough to grab people's attention? ... not having the budget? .... or simply not having the time?

Let us have your views.


Even Bigger Bangs

Even Bigger Bangs

The Preview team turned out in force to support our client Dr Hal, while he and his team entertained the whole of the Brighton Dome Theatre with the Bigger Bang IV 'A Science Oddity' show. The evening was full of incredible explosions, fireworks, cryogenics, illuminations and dodgy gags! We've no doubt the audience left the show incredibly excited about the power of chemistry

There was also a special guest appearance on stage by Preview's office dalek. However, it was completely overshadowed by the life-sized version Hal and his team had built, which eventually had it's head blown off!

For more information on Dr Hal visit www.drhal.co.uk where you can sign up to his newsletter and receive updates on future shows and his range of educational science games.


Marketing or Finance, Who rules the boardroom?

Marketing or Finance, Who rules the boardroom?

On the 30th September The Chartered Institute of Marketing will try to resolve the old question of 'who rules the boardroom - marketing or finance?'.

At this exciting joint event, co-hosted by CIM Sussex and CIMA, you’ll hear views and insight from experts in both marketing and finance. You’ll then have a unique opportunity to thrash out and  solve a scenario around your table in a discussion hosted by representatives from CIM, CIMA, ICAEW, PWC and DMA.

Come along to understand what makes the suits in finance tick and the open-necked shirts in marketing buzz, and whether working closer together makes for a profitable future and peaceful co-existence.

Venue:
Crowne Plaza Hotel, Langley Drive, Crawley, West Sussex, RH11 7SX

Prices:
£30 non-member, £25 member, £15 studying member

Time:
18:00 Registration and buffet, 18:30 programme starts

Booking Tickets:
Call +44 (0)1628 427340 or book online


GBDA Awards Night

GBDA Awards Night

Last night Nick, Paul and Martyn put on their best bowties and attended the Gatwick Diamond Business Awards. Not only were we chosen to create the branding and marketing material for the event, but we were also lucky enough to be selected as finalists in two of the awards.

It's not everyday you get to see your logo design work carved in to a six foot tall ice sculpture. So we invited some of our business partners and clients to celebrate our work and nominations.

Thanks to everyone who came along and cheered for us and big thanks to Cadia for pulling together such a great event. We'd like to say congratulations to Marc Koska from Star Syringe, who won business person of the year and whose invention has helped to save an estimated five million lives. Also to Assurity Consulting who scooped the award for their commitment to Corporate Social Responsibility. Pretty tough competition for us!

We'll see you there next year.

Click here to see some photos of the event.


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