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Here's a selection of our latest articles on marketing, design and digital issues, and our latest news. If you would like to add an opinion or join the debate please do leave a comment. If you would like to find out more please click the link to the author.
Today sees the launch of Preview Cluster 7. With a host of new features, the new version of our email marketing software has been designed to be as intuitive and easy as use as possible.
The new features include a new dashboard that has key information close at hand, a live feed of your account activity and improved Excel compatibility that allows you to copy and paste lists.
Last night was party night for everyone here at Preview. We invited our friends, partners and suppliers to join us in celebrating our 15th birthday. Not many agencies make it to 15 years of business, so we think it’s a landmark worth celebrating.
We’d like to say a huge ‘thank you’ to all of those who came to the party and helped to make it a very special night. The most respectable of the photos taken, can be seen on our Flickr feed (the rest will be held to ransom).
It’s great to look back at our achievements, but we are far more excited about the future. So we’ve decided to create a virtual time capsule of predictions for the next 15 years. We’ve already started the collection off by making our predictions for the next fifteen years, so now we’d like to hear from you.
Taking part is very simple. All you have to do post your prediction on Twitter, tagged with #preview15
At this year’s prestigious Travolution awards, our client lowcostholidays.com beat off stiff competition from Thomson, Thomas Cook and STA Travel to scoop win the Best Agent-Operator award for their website (which we designed). Fist bumps and high fives all round our studio today.
The judges said:
“A clear and coherent design, no-nonsense approach which sticks to its core product offering. A fantastic example of how to stick to the basics but ensure the proposition is well-executed for its target audience.”
Lawrence Hunt, Director at lowcostholidays.com says:
"Well done, you have worked so hard during the last 12 months in building our fantastic web site, thank you for your commitment and dedication you've done a fantastic job and you should be proud of our site"
This month we celebrated our fifteenth year in the creative business. Our age is something we are very proud and it’s something we think is worth celebrating.
According to a recent report on the Cultural and Creative Sector by the Learning & Skills Council the lifespan of a creative agency in the South East is just five years. When we look back at our history it’s hard not to feel proud of all we have achieved, but it also seems the perfect moment to look forward at the exciting times we have in front of us.
We marked our birthday with a (reasonably well behaved) team outing, but we that’s not all. We are planning a much bigger celebration later in the year with balloons and everything. More details on our plans and invites will be posted in the coming months.
We are very proud to say that Nick, our Founding Director, has been officially certified as a fellow of the Chartered Institute of Marketing (CIM). The fellowship is only awarded to those who have held executive or senior positions within marketing for more than five years and have a proven track record of expertise and success in creating and implementing campaigns.
To find out more about CIM head over to their site.
To send Nick a (digital) pat on the back head over to our contact page.
We’ve always been big supporters of design education and often take students through our studio to show them how we operate and, most importantly, the skills they need when out in a commercial environment. So we are all very proud that we've been asked to help with reviewing Northbrook College's newest design course.
The new Foundation Degree is due to launch at the end of this year and we've started working alongside Course Leader and design legend Mike Skinner to impart our collective wisdom and experiences of the creative industry. Sadly we've already been advised that office frisbee and body popping won't be included in course, as per our suggestions. Boo.
After more than fifteen years in business it’s still nice fantastic to receive recognition and this week we found out that we made it as not one, but two finalists in the prestigious Gatwick Diamond Business Awards.
With supporters including PricewaterhouseCoopers and RBS, these awards have gained a significant amount of credibility. We've been nominated for “The Award for Corporate Social Responsibility” for our work with local charities, disability organisations, local schools and voluntary work, and Nick has made it into the final 3 for “The Gatwick Diamond Business Person Of The Year”.
The winners will be announced oin the 12th March at a posh gala dinner at the Gatwick Hilton. Photos and results from the event will be posted here next month. The very best of luck to everyone involved, please keep your fingers crossed for us!
The highs, the lows, the dramas, the glory, the romance it's all in there. We've been busier than ever in 2008 and instead of coasting in to the closing weeks we decided to make ourselves even busier by compiling a retrospective of the year.
We hope you enjoy reading it and we hope to see you all in there next year.
Click here to download the 2008 Preview Yearbook (2.5mb pdf)
Designer Matt Higson (right) has recently joined the Preview team, quickly settling in and diving head on into a number of projects including the design of a new brochure for IMA International and a direct mail piece for Concordia Health Care.
Matt brings with him an enthusiasm for typography, branding and an eye for detail plus his love of cycling and cakes means the office is now adorned with a multitude of deliveries of cycling equipment and afternoon treats.