24 Victoria Way
Strategic planning workshops leading to a brand redesign, the development of a content managed website and a customer extranet to deploy an extensive suite of online tools.
What we delivered
Content Management System
Online Learning Environment
Web Design & Build
To create a website capable of tracking and managing the user from their first interaction to the end of their change programme, whilst integrating a range of bespoke online tools.
How we helped
Establishing the new site was a pivotal part of the business model's success. An integrated approach, not only to Changefirst's online tools, but also its brand and marketing materials was proposed. Commencing with brand and technical workshops we worked in partnership with Changefirst to define a new strategic direction, which resulted in an entire brand redesign, a bespoke content managed website and an extensive suite of online tools.
Improved customer experience through the integration of online tools, product support and a new Changefirst community area.
Improved efficiencies and insight through centralised and real-time customer data.
Greater customer loyalty through centralised CRM, CMS, forums, blogs, feeds and document storage.