Frances King

Logo design and stationery design, branding guidelines and assistance in translating the branding into the interior design of public areas and onto products.

What we delivered

Application to Products
Brand Guidelines
Focus Groups
Interior Colour Schemes
Logo Design
Market Research
Rebranding
Signage
Stationery Design
Strategic Planning
Style Guide
Workshops


Website

www.francesking.com

"We're absolutely thrilled with the outcome of the new branding work produced by Preview, along with the care and attention they provided by guiding us through the process and the continued level of service after completion."

Garth Younghusband,
College Principal

Brief

To update brand identity and supply clear guidelines on usage and application. To look at colours, tone, images, fonts and how that applies across a wide range of applications, from stationery and products to interior colour scheme and signage.

How we helped

After researching existing collateral and going through a process of due diligence, we presented a number of options and styles, recommending a solution that reflected the Frances King heritage, modernising it to work well in today's contemporary culture.

We continued to apply the identity principals and brand to an extensive range of potential uses, writing each part up into a guidelines manual.

Results

A clean, clear identity that will become a very recognisable symbol reflecting the integrity of the school. Brand guidelines include details on an interior colour scheme which has now been implemented on site, as well as a modular signage system which is now on display at both of Frances King's London locations. Using this guide the new identity has been rolled out across their website, stationery and prospectus too.

Visit our Preview Ed website to read more about how we have worked with Frances King.