IMA International

Rebranding including logo and stationery design. Translating this into brochure design and production, a new website with content management, SEO and email marketing.

What we delivered

Brochure Design and Production
Content Management System
Email Marketing
Logo Design
Rebranding
Stationery Design
Web Design & Build
SEO


Website

www.imainternational.com

"We've been thoroughly delighted with all the work Preview have done for us. The feedback from clients and staff has been overwhelmingly positive and look forward to strengthening our partnership throughout 2010."

Ben Mitchell,
Marketing Coordinator

Brief

IMA came to us as they wanted to refresh their current identity to better reflect their brand values and the international clients that they work with. They also wanted a new site to allow visitors easy access to the content they are looking for, and make the process of buying as straightforward as possible.

IMA International is an international development business that specialises in capacity building worldwide. They provide training, consultancy and coaching, helping thousands of development community professionals from the private sector, NGOs, UN agencies and government departments grow their skills and improve performance.

How we helped

We developed a new brand identity for IMA in the summer of 2009. Working closely with their Marketing Coordinator we provided them with a suite of logos and templates in order for IMA to produce their own brochure and have also designed and produced a series of course factsheets, stationery, certificates and branded CDs and wallets.

Following a period of consultancy providing strategic considerations for the new website design, completing a review of the existing site's analytics and completion of a detailed site specification document, we designed and managed the build of the new site.

Results

www.imainternational.co.uk includes a course calendar with online course application, downloadable course factsheets and feedback centre for participants to let IMA know what they thought about the course they attended. The site is largely content managed, meaning the team can update course content and add news stories and case studies after each course takes place.

Most recently we also designed and produced a new brochure for 2011 as well as range of course factsheets.

IMA International