NHS
Market research, web design and build and direct marketing patient recruitment campaigns for a provider of NHS front-line services.
What we delivered
Advertising
Content Management System
Direct Mail
Email Marketing
Photography
Print Management
Signage
Strategic Planning
Web Design & Build
Website
"I am delighted to say that we exceeded targets for new business as a direct result of the campaigns that Preview implemented. The direct mail campaign was fresh, creative, and simple. Once again Preview prevailed with limited time to implement the project."
Adam Hurd, Managing Director
"Preview's sound understanding of both a user's expectation from a visual interaction perspective and the technological implications of a well built and structured site has resulted in taking us from no corporate online presence to a high performing well used site. Although the site is only small it has created the perfect foundation to build upon over the coming months and years."
Paul Harvey, Marketing Manager
Brief
To develop a range of on and off-line marketing material to launch a variety of medical practices within London, whilst working within the NHS guidelines.
How we helped
Working directly with Concordia Healthcare, an independent company responsible for managing the medical centres, we reviewed the scope of the NHS brand guidelines and led a marketing strategy workshop. From the decisions agreed at the workshop we proposed a range of campaign concepts that were 'on brand', but still stands out from other practices' material.
Results
Each practice has exceeded its targets for patient registration.
Integrated campaigns that have generated a 260% return on marketing investment.
A successful model to implement in future practises launches was developed.
Ongoing communication planning for both existing and potential patients was established using referrals, focus group and patient surveys.
An online goal conversion rate to registrations of over 25% was achieved.
