24 Victoria Way
Strategic planning and research, logo and stationery design, brand guidelines, web design and build, brochure design and production, direct and digital marketing.
What we delivered
Brochure Design and Production
Content Management System
Web Design & Build
"Preview has acted as a true partner as if part of our business. The team at Preview act with integrity and shows personal pride in working with us to deliver the results with challenging deadlines."
To update the brand identity and provide clear, consistent guidelines. Overhaul the website to improve usability and recommend ongoing marketing activities to stand out from the crowd in the intensely competitive recruitment industry.
How we helped
We provided recommendations for the brand strategy by interviewing clients, prospects, candidates and suppliers to fully understand customer motivation.
An extensive brand extranet ensured the reworked identity could be delivered consistently. The launch consisted of an integrated campaign combining telemarketing, direct mail and targeted HTML email marketing.
Key messages have been clarified and continuity of tone has been restored.
Simplified job posting has reduced administration time and brought cost savings.
Staff are engaged and energised about the brand, leading to more effective promotion and an improved customer experience.
Read how Vine Resources use our Email Marketing software, Cluster, on our dedicated website.