24 Victoria Way
Working within easyJet's brand guidelines to design a new website and a style guide for the development of the site.
What we delivered
"Thank you for all the hard work you have completed on the design of a fantastic new website. This was a challenging project where correctly applying a comprehensive set of guidelines was essential, but expanding on this in order to produce a clean, concise design with intuitive navigation and an easy to use booking process was the key to success. We are very pleased with the designs and style guide provided, which include elements that have now been carried over to be used within updates to other easyJet partner websites."
Head of Marketing
easyJet and lowcosttravelgroup recently agreed to combine low fares and convenient flights with great value and high quality accommodation in order to establish easyJet Holidays as a top 3 major travel operator in Europe. Following the announcement, we were asked by the lowcosttravelgroup team to design the new website for launch in early 2011.
The new site needed to be easy to use and interact with, be clean, uncluttered, provide users with a streamlined booking process as well as have a visual appearance that would result in maximum conversion rates. The challenge was using the existing and iconic easyJet brand, but in a more aspirational way in order to define the difference between buying flights and buying a holiday.
How we helped
Working within easyJet's brand guidelines and from a set of wireframes for 5 key site pages, we produced a new site design as well a style guide for the client's development partners to work from in order to produce the new website. Liaising closely with the Head of Marketing for easyJet we produced a clear and coherent design that includes all of the key easyJet brand elements, as well as a modern, clean feel that reflects the quality and brands behind the new venture.
easyJet Holidays launched the new website in early March 2011 with an extensive marketing campaign around it.