lowcostholidays.com

Web design and build, logo design and brand guidelines, brochure design and production, direct mail and digital marketing to take you anywhere.

What we delivered

Brand Guidelines
Brochure Design and Production
Digital Marketing
Direct Mail
Email Marketing
Logo Design
Web Design & Build


Website

www.lowcostholidays.com

"Thank you. You've worked so hard during the last 12 months in building our fantastic website, thank you for your commitment and dedication you've done a fantastic job and you should be proud of our site"

Lawrence Hunt,
Director

Brief

To redesign the website to improve the visual appearance and usability, maximising cross selling and conversion rates.

How we helped

The extensive website redesign resulted in a revamped identity and the development of a brand management campaign, including an online brand asset resource. The production of two national direct mail campaigns and HTML templates for the company's regular email marketing was completed to drive traffic online.

Results

The new brand strategy is now used by lowcostholidays across SEO, PPC, affiliate marketing, banner advertising and radio campaigns to deliver maximum returns on all marketing spend.

The average number of site visitors has increased by more than 75%

Bounce rate reduced from an average of 46% to 23%

Sales conversion rates and transaction value have consistently increased.

In October 2009 the website won 'Best Agent-Operator website' at the Travolution awards for "a clear and coherent design that sticks to its core product offering" beating Thomson, Thomas Cook and STA Travel.

lowcostholidays
lowcostholidays